Meta founder and CEO Mark Zuckerberg has announced a new feature on WhatsApp that allows users in India to make payments to businesses directly through the app. Users can now add items to their cart and complete payments using a variety of methods including UPI apps, debit cards, credit cards, and others. Meta has collaborated with online payment solutions provider PayU and Bengaluru-based company Razorpay to enable support for payments through credit and debit cards, net banking, and all UPI apps in India.
Payment Options for WhatsApp Business
WhatsApp has streamlined the process for consumers to purchase products and make payments through various channels. It has now included popular UPI services like Google Pay, PhonePe, and Paytm in its payment options. If you choose a third-party payment method, you will be redirected outside WhatsApp to finalize the payment.
WhatsApp has its own UPI service and other payment options including debit or credit cards and net banking. The new payment options on WhatsApp are now live and will appear in a list when making any purchases on the app.
WhatsApp has partnered with PayU and Razorpay to provide users with the option of additional payment methods. Previously, the app only supported WhatsApp’s proprietary payments service.
India is a country that’s at the forefront of a lot of what we’re going to talk about today. You’re (India is) leading the world in terms of how people and businesses have embraced messaging as the better way to get things done,” Zuckerberg said at the event.
New WhatsApp Features Coming Soon
Meta has unveiled ‘Flow’ for WhatsApp Business, a feature designed to simplify various user activities like seat selection, food ordering, and booking trains. Businesses can use Flow to provide users with interactive menus and customizable forms. The feature will roll out globally on WhatsApp Business in the coming weeks.
Meta is expanding its verification services for businesses that use WhatsApp. In addition to verifying badges to establish authenticity, Meta Verified will introduce new functionalities, including the ability to create a personalized WhatsApp webpage accessible over the internet and support for multiple devices. Initially, Meta Verified will be offered to small businesses, with plans to expand its availability to the broader WhatsApp Business platform later.
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