Mark Zuckerberg’s company Meta (formerly Facebook, Inc.) has released a social networking app called Threads that’s similar in many ways to the Twitter app that’s currently owned by rival billionaire, Elon Musk. What is Instagram Threads? Here’s all you need to know.
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What is Threads?
Threads is a new app from Meta, the company that owns Facebook, Instagram, and WhatsApp. The app is designed and built by the Instagram team. Threads is a spin-off app from Instagram that focuses on conversation rather than visual content. You can log in with your Instagram account and share text updates and join public discussions.
The app resembles the Instagram comment section in its design but offers Twitter features, such as replying and re-sharing posts. You can create posts with up to 500 characters (compared to Twitter’s 280), links, up to 10 photos, and videos up to 5 minutes long.
When was Threads launched?
Threads was launched on 6 July. Although the platform is not currently accessible in some regions such as the EU, within 12 hours of its public launch, the platform has amassed over 15 million registered users.
What does Threads offer?
Threads is a platform that allows you to publish short posts or updates of up to 500 characters. You can include links, photos, or videos up to 5 minutes long. The app is linked to your Instagram account, and according to Meta, you can “easily share Threads posts to your Instagram Story, or share your posts as links on any other platform you choose.
Your feed will include posts from people and accounts you follow on Instagram or threads, as well as recommendations for unseen content. You also have the ability to filter specific words from your feed and restrict who is allowed to mention you.
How does Threads work?
Once you download the app, you can sign in with your existing Instagram account. Your username will be carried over to your Threads account, as well as your verification if you have it, and you can choose to customize your profile for your new Threads account.
You can then choose to automatically follow the same accounts you already follow on Instagram, as well as find and add new accounts to follow from within the Threads app. Your feed is a mix of posts and recommended content from the people you follow. You can reply to, repost, or quote other people’s posts just as you can in rival apps.
How to use Threads?
You must have an Instagram account to join threads, as you will need to use your Instagram login credentials to sign in to the platform. Once you launch your account, your Instagram username will port over, but you can create a customizable profile, although Meta Notes UK users under the age of 18 will receive a default personal profile.
You can easily follow the same accounts you already follow on Instagram with a few clicks and port your followers instead of starting from scratch on threads. When you create a post or “thread”, you can choose who can see it, which can be the whole world or your followers.
As far as features go, Twitter and Instagram users may be pleased to know that you have the ability to unfollow, report, block, or ban a profile. Access it using the three-dot drop-down menu, and anyone you’ve blocked on Instagram will automatically be blocked on Threads. Other features include screen reader support and AI-generated image descriptions.
Meta says it is working to make Threads compatible and integrated with other apps that support the ActivityPub protocol, such as WordPress and Mastodon. In the future, the company ideally wants Threads posts to be accessible to anyone with a compatible app, whether you have a Threads account or not.
How do you get Threads?
Threads is being launched in over 100 countries around the world by 6th July 2023. It is currently available for iOS and Android and can be downloaded from the Apple App Store or the Google Play Store
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